Models I Live By

CEOs, executives and founders often tell me they do the same behaviour: “eat the same things consistently“.

Whilst it’s nice to have a predictable system, it inevitably hits a ceiling: ‘I need something different.’

That’s because humans intrinsically crave novelty and discovery.

As with many areas in life, we cannot divorce emotion from decision making.

So on your food journey, factor this in. This is why many diets aren’t sustainable – you can’t enjoy them for life. It’s a much more digestible idea to incorporate foods you love in smaller amounts (pun absolutely intended).

You’ll always crave newness.

You’re human.