Models I Live By

I was sitting at my local watering hole (for coffee – why can’t a watering hole be for coffee?), and the barista looked at me as I was typing.

“I wanted to let you know,” she paused to focus her big blue eyes on me “we have a really good espresso on at the moment – I know you love your espresso.” And then she described it for me and told me where it was from while managing her long line of customer orders.

I cannot tell you how good this made me feel.

Personalisation is not a name tag.

Personalisation is when you feel seen for the things that make you, you.